Measure What Matters: Evaluating Community Engagement
Turn good engagement into great engagement by learning how to evaluate, collect evidence and celebrate the difference your work makes.
If your evaluation stops at counting attendees or submissions, you're not alone. But, as we are now over a quarter of a way through the 21st century, it’s time to go further.
We need to measure the influence of your engagement - not just the activity.
In this on-demand masterclass (initially delivered as a live workshop held in August 2025), you'll work through the why, what, and how of evaluating community engagement. You’ll explore why evaluation matters, what to measure (beyond just numbers), and how to develop meaningful approaches that shift your focus from outputs to outcomes.
Join Becky Hirst, award-winning community engagement practitioner and founder of HeyEngage, for a practical and strategic session that will help you confidently evaluate what truly matters.
What you'll learn
Understand why evaluation matters in community engagement, who you are evaluating for, and when to evaluate
Different types of evaluation - from process and outputs to outcomes and impact
Becky's favourite KPIs for Community Engagement - what they are and why they matter - including 90 example KPIs for you to adapt
How to confidently demonstrate the value of engagement to decision-makers
The ability to celebrate and share the difference your community engagement work makes
Here's what you get:
On-demand video lessons - watch anytime, at your own pace
A downloadable copy of The Bumper Book of KPIs for Community Engagement - including 90 example KPIs across all domains
Reflective worksheets
A written summary with each video lesson
All for just AU$145
TESTIMONIALS
What people are saying
"Practical Resources."
“The examples and tables made everything clear and gave me resources I can actually use.”
"Real-Life Relevance."
“Linking the content to real examples showed me I can tackle evaluation in small, manageable steps.”
"Clear Starting Points."
"“The library of KPIs and methods gave me the confidence and tools to get started with evaluation.”
Who should take this course?
Local government engagement teams
COMMUNITY ENGAGEMENT OFFICERS
STRATEGIC PLANNERS & PROJECT MANAGERS
policy makers undertaking engagement
CONSULTANTS WORKING WITH GOVERNMENT
Anyone seeking more meaningful evaluation
MEASURE WHAT MATTERS: Evaluating Community Engagement
Access now
Turn good engagement into great engagement by learning how to evaluate, collect evidence and celebrate the difference your work makes.
© HeyEngage 2025
